Missing in Action!

MIA Report! Mattel's ello! Where has it gone? I've bought two sets of each made, and now I...I mean my girls want more...Calls to Mattel have assured me that it's still being produced...But I don't believe them. It's not on the shelves of Wal-Mart, Target, Toys R Us, or any other store. I did find some at TJMaxx marked down to $6.99 a box. You know I bought everything they had!

Help..Does anyone know where the ello has gone?